Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb
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Type
Book
Authors
ISBN 10
0767421906
ISBN 13
9780767421904
Category
Unknown
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Publication Year
2002
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Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Software Engineering | 446 | 1 | Yes |